Apple TV
The future of television is here
TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. HBO NOW, WatchESPN, Netflix, Hulu, iTunes — apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with
your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.
Games and More
Games and apps on TV. It’s gonna be huge.
The App Store makes its TV debut. Think big, exciting games. Apps that turn your living room into a fitness studio or a classroom. Even multiperson experiences that redefine family game night. We can’t wait to see where developers take this.
Siri Remote
Ask more of your television.
With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Ask Siri to give you a few options, like “Show me popular TV shows.” Siri automatically searches across popular services like iTunes, Netflix, and more, so you don’t have to dig through each app individually. Ask to hear an album that just dropped, and Siri starts playing it from Apple Music.* You can even ask Siri to launch a specific app. The Siri Remote lets you focus on the entertainment.
Touch Surface
Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select, and navigate your TV screen effortlessly.
the new Apple tv
Siri Remote with Touch surface, apps and games, and a completely new experience.